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Propagandni učinki politično-ekonomskih procesov na poročanje medijev o ukrepih 'Trojke' v Sloveniji
ID Merhar, Sabina (Author), ID Pajnik, Mojca (Mentor) More about this mentor... This link opens in a new window

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Abstract
Lastniške strukture so nazoren pokazatelj, kako zelo kompleksno so mediji povezani z ekonomskimi in političnimi silami. Te imajo posledično velik vpliv na njihovo uredniško politiko. Slednje preiskujeta tudi Herman in Chomsky s pomočjo 'propagandnega modela', v katerem poleg lastništva kot pomembne faktorje vplivanja na medije izpostavljata tudi druge strukturne dejavnike kot npr. odvisnost od oglaševanja in finančnih virov, skupne interese medijev in virov informacij. Na podlagi propagandnega modela sem s pomočjo Matthesove in Kohringove (2008) metode okvirjanja analizirala učinke strukturnih dejavnikov na medijsko poročanje o ukrepih 'Trojke' v Sloveniji v obdobju leta 2013. Ugotavljala sem, kako se interesi političnih in ekonomskih elit odražajo v medijskem poročanju šestih novičarskih portalov. Hierarhična analiza skupin (Wardova metoda) je potrdila, da prihaja do delovanja propagandnih učinkov politično-ekonomskih procesov na medijsko poročanje, in sicer na način poudarjanja tematik, ki odražajo interese interesnih skupin, večje uporabe političnih virov, poudarjanja tveganj, ki jih prinašajo ukrepi 'Trojke'. Politične elite so bile namreč s poudarjanjem tveganj in posledično nujnostjo izvedbe vladnih reform predstavljene kot rešiteljice finančne in gospodarske krize. S tem so si zagotovile obstoj na politični sceni, medtem ko so si ekonomske elite zagotovile dobiček z medijskim poudarjanjem gospodarskih rešitev, ki bi ukrepe preprečile. Vpliv elit se jasno kaže preko lastništva; zasebni mediji kot rešitev za preprečitev ukrepov 'Trojke' poudarjajo privatizacijo, mediji v državni (so) lasti pa sanacijo bank. So si pa mediji enotni v okvirjanju ukrepov 'Trojke' kot škodljivih poseganj v slovensko družbo.

Language:Slovenian
Keywords:interesi, lastništvo, mediji, okvirjanje, 'Trojka'.
Work type:Bachelor thesis/paper
Organization:FDV - Faculty of Social Sciences
Year:2018
PID:20.500.12556/RUL-101487 This link opens in a new window
COBISS.SI-ID:35685725 This link opens in a new window
Publication date in RUL:08.06.2018
Views:1196
Downloads:414
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Secondary language

Language:English
Title:The propaganda effects of the political-economic processes on media coverage of the 'Troika' measures in Slovenia
Abstract:
Ownership structures are a clear indicator of the complexity of media relations with the economic and political forces. These consequently have a major influence on their editorial policy. The latter is also investigated by Herman and Chomsky in 'propaganda model', in which they emphasize on important factors influencing the media like ownership, dependence on advertising and financial resources, the mutual interests of the media and news sources. Based on propaganda model and Matthes and Kohring's (2008) framing method, I analyzed the effects of structural factors on media coverage of the 'Troika' measures in Slovenia in the period 2013. I have examined how the interests of political-economic elites are reflected in the media coverage of six news portals. The hierarchical group analysis (Ward method) confirmed that the propaganda effects of political-economic processes influence it in the way of highlighting themes that reflect the interests of stakeholders, increasing use of political sources, emphasizing on the risks posed by the 'Troika' measures. The political elites were shown as a saviour of the financial and economic crisis by highlighting the risks and therefore the necessity to implement government reforms. By doing so, they ensured their existence on the political scene, while economic elites have secured profits with media emphasizing economic solutions. The influence of the elites is clearly evident through ownership; private media emphasize on privatization as a solution to prevent 'Troika', state-owned media on the rehabilitation of banks. However, media are unified in framing 'Troika' measures as harmful interventions to the Slovenian society.

Keywords:interests, ownership, media, framing, 'Troika'.

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