Razumevanje vloge celostne grafične podobe med dijaki srednjih poklicnih šol

Frlic, Mojca (author), Selan, Jurij (mentor), Potočnik, Robert (comentor)

Kvaliteten logotip in celostna grafična podoba lahko pomembno pripomoreta k prepoznavnosti organizacije. Celostna grafična podoba je komunikacijski sistem, ki potrošniku na simbolni ravni posreduje poslanstvo, filozofijo, cilje in strategije organizacije. Za oblikovanje kvalitetne celostne grafične podobe pa je ključnega pomena poznavanje likovnih zakonitosti, s pomočjo katerih lahko učinkovito vplivamo na gledalčevo vizualno zaznavo. Po končanem poklicnem srednješolskem izobraževanju se marsikateri dijak poda na samostojno podjetniško pot in je s tem soočen tudi s potrebo po lastnem grafičnem znaku in celostni grafični podobi. Zato sem v magistrskem delu raziskala razumevanje vloge celostne grafične podobe med dijaki srednje poklicne šole. V teoretičnem delu sem raziskala likovne značilnosti oblikovanja celostne grafične podobe in kakšen je pomen celostne grafične podobe v današnjem svetu. V odnosu do tega sem analizirala 15 vplivnih grafičnih znakov. V empiričnem delu sem izvedla kvalitativno raziskavo v razredu, s kavzalno-neeksperimentalno metodo, in sicer z namenskim vzorcem, ki je vključeval 36 dijakov srednje poklicne šole. Najprej sem s pomočjo anketnega vprašalnika ugotavljala, kakšno razumevanje in stališče imajo dijaki do vloge celostne grafične podobe. V uvodni uri sem dijakom predstavila likovne značilnosti celostne grafične podobe z analizo vplivnih grafičnih znakov, s čimer sem pri dijakih povečala razumevanje vloge celostne grafične podobe v današnjem svetu. Dijaki so nato na temo oblikovanja celostne grafične podobe izvedli likovno nalogo. Po končani likovni nalogi sem z anketnim vprašalnikom ponovno preverila, kakšno razumevanje in stališče imajo do vloge celostne grafične podobe. Poznavanje osnovnih likovnih značilnosti oblikovanja celostne grafične podobe ter razumevanje njene vloge v današnjem svetu, lahko dijake srednjih poklicih šol opremi z uporabnim likovnim znanjem, ki ga lahko pozneje uporabijo na svoji poklicni poti.

• Language: Slovenian
• Keywords: grafično oblikovanje
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: PEF - Faculty of Education
• Year: 2018
• PID: 20.500.12556/RUL-101315
• COBISS.SI-ID: 12004425
• Publication date in RUL: 30.05.2018

Secondary language

• Language: English
• Title: The understanding of corporate identity design role among secondary vocational school students

Abstract

A high-quality logo and corporate identity can significantly contribute to the visibility of the organization. A corporate identity is a communication system that communicates to the consumer at the symbolic level the mission, philosophy, goals and strategies of the organization. To create a high-quality corporate identity, it is crucial to know the artistic principles, through which we can effectively influence the viewer's visual perception. Upon completion of vocational secondary education, many students go on an independent entrepreneurial path and are thus faced with the need for their own logo and a corporate identity. Therefore, in my master's thesis, I explore the understanding of the role of a corporate identity among secondary school students. In the theoretical part of my master's thesis, I explored the artistic features of the design of a corporate identity and what is the significance of the corporate identity in today's world. In relation to this, I analysed 15 influential logos. In empirical part of my master's thesis, I conducted a qualitative research in the classroom, using a causal-nonexperimental method, with a dedicated sample that included 36 secondary school students. With the help of a questionnaire, I first determined what kind of understanding and attitude students have towards role of a corporate identity. In the introductory hour, I presented to the students the visual characteristics of the corporate identity, with the analysis of influential logos, to increase students' understanding of the role of the corporate identity in today's world. Students then performed a fine art work on the theme of designing a corporate identity. After completing the artwork, I again checked what kind of understanding and attitude students have towards role of a corporate identity with the same questionnaire. Knowing the basic artistic characteristics of creating a corporate identity and understanding its role in today's world, students of secondary vocations can equip schools with useful visual knowledge, which they can use later in their careers.

• Keywords: graphic design