In my master's thesis, I have confirmed by the fact that alternative musical contents still appear on classical formats. In the case of the online magazine It's Psychedelic Baby Magazine, I analyzed the influence of social networks and the influence of the global use of English on the increase in the popularity of the alternative music magazine and its alternative content, through the method of action research with my own participation by performing editorial, marketing and publishing tasks. Through the method of action research with my own participation, I analysed how I can increase the visibility of the magazine around the world using social media. We have proven that classical formats in music are still used, despite the increasing popularity of the digital transmission of musical content, and that, due to the emergence of the so-called "hipster" scene, the production of turntables is on the rise.
|
