The aim of Master's research is to find out what is the actual status of promotion and borrowing of Golden Pears (eg. Z.H.) in primary schools. The Master's research shows that school librarians are more familiar with the evaluation for the Z.H. sign than teachers of Slovenian language, however the teachers have in general better opinion about Z.H. Interviewed pupils have the worst attitude towards Z.H. School librarians and the interviewed pupils think more positive about the reading and reading habits of pupils than the majority of reported researches show, whereas the collected teachers' opinion matches better with those findings. Pupils noticed Z.H. most often in the library and on book fairs, interestingly no one mentioned lectures of Slovenian language. More than a third of pupils are familiar with the promotion of Z.H. on the internet, Instagram, with a bag of books with the Z.H. sign that can be borrowed in library, in commercials and broadcasts on TV. More than a half of school librarians claim that they lend Z.H. in their libraries more often than the other youth literature, meanwhile the results of pupils' interviews show that they very rarely borrow Z.H. in school library. The majority of pupils borrow Z.H. elsewhere, mostly in public libraries.