Analiza in priporočila za prenovo trženjskega komuniciranja za podjetje Petkos : zaključna strokovna naloga visoke poslovne šole

Nader, Kamil (author), Rangus, Kaja (mentor)

• Language: Slovenian
• Keywords: trženje, poslovno komuniciranje, oglaševanje, odnosi z javnostjo, direktno trženje, pospeševanje prodaje, case study, podjetje, Petkos, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [K. Nader]
• Year: 2017
• Number of pages: III, 27, 3 str.
• PID: 20.500.12556/RUL-101080
• UDC: 339.138
• COBISS.SI-ID: 24364262
• Publication date in RUL: 01.05.2018

Secondary language

• Language: English
• Title: Analysis and recommendations for the renewal of marketing communication for Petkos company
• Keywords: marketing, business communication, advertising, public relations, direct selling, pospeševanje prodaje, case study, enterprises, Petkos, analysis