Oblikovanje trženjske strategije na primeru kulturne dediščine grad Kostel : zaključna strokovna naloga visoke poslovne šole

Zdravič, Petra (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: Slovenija, turizem, trženje, storitve, poslovno komuniciranje, cena, kulturna dediščina, strategija trženja, primeri
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [P. Zdravič]
• Year: 2017
• Number of pages: II, 25, I, 7 str.
• PID: 20.500.12556/RUL-101054
• UDC: 338.48
• COBISS.SI-ID: 24258278
• Publication date in RUL: 01.05.2018

Secondary language

• Language: English
• Title: Creating marketing strategy in case of cultural heritage the Kostel castle
• Keywords: Slovenia, tourism, marketing, services, business communication, price, cultural heritage, marketing strategy, cases