Primerjava odločanja porabnika o nakupu med spletno in fizično trgovino : zaključna strokovna naloga visoke poslovne šole

Pintar, Maruša (author), Pfajfar, Gregor (mentor)

• Language: Slovenian
• Keywords: vedenje potrošnikov, nakup, odločanje, spletna trgovina, strategija, case study, prodajalna, Merkur
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Pintar]
• Year: 2017
• Number of pages: I, 25, 23 str.
• PID: 20.500.12556/RUL-101020
• UDC: 339.3
• COBISS.SI-ID: 24201190
• Publication date in RUL: 01.05.2018

Secondary language

• Language: English
• Title: Customer decision making comparison between web and brick and mortar stores
• Keywords: consumer behaviour, purchasing, decision making, online shopping, strategy, case study, shops, Merkur