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Odločanje porabnikov pri nakupovanju daril : primer daril ob božiču
ID
Pugelj, Nika
(
Author
),
ID
Kos Koklič, Mateja
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/vps_diplome/pugelj699.pdf
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Language:
Slovenian
Keywords:
trženje
,
nakup
,
odločanje
,
vedenje potrošnikov
,
raziskave
,
analiza
,
kultura
,
zgodovina
Work type:
Final paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[N. Pugelj]
Year:
2017
Number of pages:
I, 28, 16 str.
PID:
20.500.12556/RUL-100998
UDC:
339.138
COBISS.SI-ID:
24130278
Publication date in RUL:
01.05.2018
Views:
1210
Downloads:
146
Metadata:
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:
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Secondary language
Language:
Unknown
Title:
Consumer decision making in purchasing gifts: the case of Christmas gifts
Keywords:
marketing
,
purchasing
,
decision making
,
consumer behaviour
,
research
,
analysis
,
culture
,
history
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