Pomen kartic zvestobe za porabnike : zaključna strokovna naloga visoke poslovne šole

Bohinjec, Urška (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, lojalnost, zadovoljstvo, nakup, odločanje, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [U. Bohinjec]
• Year: 2017
• Number of pages: II, 29, I, 17 str.
• PID: 20.500.12556/RUL-100985
• UDC: 339.138
• COBISS.SI-ID: 24110566
• Publication date in RUL: 01.05.2018

BOHINJEC, Urška, 2017, Pomen kartic zvestobe za porabnike : zaključna strokovna naloga visoke poslovne šole [online]. Bachelor’s thesis. Ljubljana : U. Bohinjec. [Accessed 12 June 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/vps_diplome/bohinjec686.pdf

Secondary language

• Language: English
• Title: The role of loyalty cards for consumers
• Keywords: marketing, consumer behaviour, loyalty, satisfaction, purchasing, decision making, research, analysis