Pomen blagovne znamke za majhna in srednje velika podjetja : primer blagovne znamke Vege & Dobro

Valpatič, Toni (author), Slavec Gomezel, Alenka (mentor)

• Language: Slovenian
• Keywords: majhna in srednja podjetja, trženje, blagovne znamke, premoženje, image, raziskave, analiza, primeri
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Valpatič]
• Year: 2017
• Number of pages: II, 24, 3 str.
• PID: 20.500.12556/RUL-100976
• UDC: 339.138
• COBISS.SI-ID: 24106214
• Publication date in RUL: 01.05.2018

Secondary language

• Language: English
• Title: Brand importance for small and medium-sized enterprises: An example of the brand Vege & Dobro
• Keywords: SMEs, marketing, brands, property, image, research, analysis, cases