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Načrt trženja za uvedbo novega izdelka v izbranem podjetju : zaključna strokovna naloga visoke poslovne šole
ID Lotrič, Neva (Author), ID Slavec Gomezel, Alenka (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/lotric640.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, trgovska blagovna znamka, strategija trženja, planiranje, pospeševanje, distribucija, cena, prodaja, poslovno komuniciranje
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[N. Lotrič]
Year:2016
Number of pages:I, 27, 2 str.
PID:20.500.12556/RUL-100973 This link opens in a new window
UDC:339.13
COBISS.SI-ID:23982822 This link opens in a new window
Publication date in RUL:01.05.2018
Views:9093
Downloads:204
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LOTRIČ, Neva, 2016, Načrt trženja za uvedbo novega izdelka v izbranem podjetju : zaključna strokovna naloga visoke poslovne šole [online]. Bachelor’s thesis. Ljubljana : N. Lotrič. [Accessed 12 July 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/vps_diplome/lotric640.pdf
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Secondary language

Language:English
Title:Marketing plan to introduce a new product in a selected company
Keywords:marketing, brands, store brand, marketing strategy, planning, promotion, distribution, price, sales, business communication

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