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Analiza gverilskega trženja v slovenski založbi : zaključna strokovna naloga visoke poslovne šole
ID Kubot, Sandra (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/vps_diplome/kubot609.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, založništvo, podjetje, trženje, gverilsko trženje, oglas, strategija trženja, efektivnost, komparacije
Work type:Final paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[S. Kubot]
Year:2016
Number of pages:II, 26, 14 str.
PID:20.500.12556/RUL-100970 This link opens in a new window
UDC:339.138
COBISS.SI-ID:23981798 This link opens in a new window
Publication date in RUL:01.05.2018
Views:1086
Downloads:237
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Secondary language

Language:English
Title:Analysis of guerrilla marketing of a Slovene publisher
Keywords:Slovenia, publishing, enterprises, marketing, guerrilla marketing, advertisement, marketing strategy, efficiency, comparisons

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