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Vpliv barve na porabnikovo odločanje za nakup malega gospodinjskega aparata Bosch MUM 5 : magistrsko delo
ID Pešec, Maja (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/pesec2847-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, nakup, odločanje, vedenje potrošnikov, psihologija potrošnika, izbira, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Pešec]
Year:2018
Number of pages:III, 66, 46 str.
PID:20.500.12556/RUL-100471 This link opens in a new window
UDC:366
COBISS.SI-ID:24407270 This link opens in a new window
Publication date in RUL:27.03.2018
Views:1219
Downloads:146
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Secondary language

Language:English
Title:The influence of colour on consumer purchase decision-making when buying the home appliance Bosch MUM 5
Keywords:marketing, purchasing, decision making, consumer behaviour, consumer psychology, choice, research, analysis

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