Potencial zelenega porabništva v Sloveniji in dejavniki nakupnega odločanja o ekološki prehrani : magistrsko delo

Irman, Jan (author), Čater, Barbara (mentor)

• Language: Slovenian
• Keywords: Slovenija, trženje, prehrana, ekologija, vedenje potrošnikov, nakup, odločanje, modeli, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [J. Irman]
• Year: 2018
• Number of pages: III, 80, 22 str.
• PID: 20.500.12556/RUL-100468
• UDC: 366
• COBISS.SI-ID: 24406502
• Publication date in RUL: 27.03.2018

IRMAN, Jan, 2018, Potencial zelenega porabništva v Sloveniji in dejavniki nakupnega odločanja o ekološki prehrani : magistrsko delo [online]. Master’s thesis. Ljubljana : J. Irman. [Accessed 13 August 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/irman2848-B.pdf

Secondary language

• Language: English
• Title: The potential of green consumerism in Slovenia and factors affecting purchasing decisions of organic food
• Keywords: Slovenia, marketing, nutrition, ecology, consumer behaviour, purchasing, decision making, models, research, analysis