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Odnos porabnikov do subliminalnega oglaševanja in vpliv subliminalnih sporočil na nakupno odločitev : magistrsko delo
ID Štih, Matevž (Author), ID Čater, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/stih2795-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, oglaševanje, psihologija potrošnika, vedenje potrošnikov, nakup, odločanje, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Štih]
Year:2017
Number of pages:III, 67, 14 str.
PID:20.500.12556/RUL-100419 This link opens in a new window
UDC:366
COBISS.SI-ID:24312550 This link opens in a new window
Publication date in RUL:27.03.2018
Views:2724
Downloads:190
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ŠTIH, Matevž, 2017, Odnos porabnikov do subliminalnega oglaševanja in vpliv subliminalnih sporočil na nakupno odločitev : magistrsko delo [online]. Master’s thesis. Ljubljana : M. Štih. [Accessed 12 June 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/magister/stih2795-B.pdf
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