Comparing the impact of content vs. traditional marketing on consumer attitude : master's thesis

Čargonja, Lena (author), Pfajfar, Gregor (mentor)

• Language: English
• Keywords: marketing, consumer behaviour, consumer psychology, marketing strategy, advertising, business communication, trends, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [L. Čargonja]
• Year: 2017
• Number of pages: IV, 54, 17 str.
• PID: 20.500.12556/RUL-100415
• UDC: 339.138
• COBISS.SI-ID: 24248294
• Publication date in RUL: 27.03.2018

Secondary language

• Language: Slovenian
• Title: Primerjava vpliva vsebinskega trženja in tradicionalnega trženja na porabnikov odnos
• Keywords: trženje, vedenje potrošnikov, psihologija potrošnika, strategija trženja, oglaševanje, poslovno komuniciranje, trendi, analiza