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Understanding China's modern urban consumers : where is the influence of traditional culture?
ID Hvalica, Maja (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/hvalica2694-B.pdf This link opens in a new window

Language:English
Keywords:China, marketing, consumer behaviour, purchasing, decision making, culture, changes, personality, research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Hvalica]
Year:2017
Number of pages:II, 63, 10 str.
PID:20.500.12556/RUL-100414 This link opens in a new window
UDC:339.13
COBISS.SI-ID:24247526 This link opens in a new window
Publication date in RUL:27.03.2018
Views:1214
Downloads:179
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Secondary language

Language:Slovenian
Title:Razumevanje kitajskega sodobnega urbanega potrošnika: kje je vpliv tradicionalne kulture?
Keywords:Kitajska, trženje, vedenje potrošnikov, nakup, odločanje, kultura, spremembe, osebnost, raziskave, analiza

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