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Razlike v zaznavanju trgovskih blagovnih znamk diskontnih trgovcev ter ostalih trgovskih blagovnih znamk : magistrsko delo
Miklavčič, Tanja (Author), Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/miklavcic2673-B.pdf This link opens in a new window
Language:Slovenian
Keywords:Slovenija, trgovina, trženje, blagovne znamke, trgovska blagovna znamka, vedenje potrošnikov, raziskave, analiza
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - Faculty of Economics
Year:2017
Publisher:[T. Miklavčič]
Number of pages:III, 71, 21 str.
UDC:339.138
COBISS.SI-ID:24185062 Link is opened in a new window
Views:642
Downloads:92
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Secondary language

Language:English
Title:The difference in perceptions of discounters' private labels and other retail private labels
Keywords:Slovenia, trade, marketing, brands, store brand, consumer behaviour, research, analysis

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