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Razlike v zaznavanju trgovskih blagovnih znamk diskontnih trgovcev ter ostalih trgovskih blagovnih znamk : magistrsko delo
ID Miklavčič, Tanja (Author), ID Bodlaj, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/miklavcic2673-B.pdf This link opens in a new window

Language:Slovenian
Keywords:Slovenija, trgovina, trženje, blagovne znamke, trgovska blagovna znamka, vedenje potrošnikov, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[T. Miklavčič]
Year:2017
Number of pages:III, 71, 21 str.
PID:20.500.12556/RUL-100355 This link opens in a new window
UDC:339.138
COBISS.SI-ID:24185062 This link opens in a new window
Publication date in RUL:27.03.2018
Views:2534
Downloads:175
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Secondary language

Language:English
Title:The difference in perceptions of discounters' private labels and other retail private labels
Keywords:Slovenia, trade, marketing, brands, store brand, consumer behaviour, research, analysis

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