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Analiza premoženja blagovnih znamk v treh turističnih družbah v Sloveniji : magistrsko delo
Rovanšek, Gregor (Author), Knežević Cvelbar, Ljubica (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/rovansek2401-B.pdf This link opens in a new window
Language:Slovenian
Keywords:Slovenija, turizem, blagovne znamke, razvoj, premoženje, raziskave, analiza, case study, Sava Turizem, Istrabent Turizem, Hoteli Bernardin
Work type:Master's thesis/paper (mb22)
Tipology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Year:2016
Publisher:[G. Rovanšek]
Number of pages:II, 63; 11 str.
UDC:338.48
COBISS.SI-ID:23988710 This link opens in a new window
Views:618
Downloads:241
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Secondary language

Language:English
Title:A brand equity analysis of three Slovenian hospitality companies
Keywords:Slovenia, tourism, brands, development, property, research, analysis, case study, Sava Turizem, Istrabent Turizem, Hoteli Bernardin

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