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21 results

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11. Global marketing strategies in the Balkans - potential for Walmart entry
Martin Jakjimovski, 2021, master's thesis

Keywords: the Balkans, international trade, enterprises, Walmart, strategy, adjustment, standardization, international comparison, analysis
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12. Consumer attitudes toward the ethics of neuromarketing in the Western Balkans
Aida Zukić, 2019, master's thesis

Keywords: the Balkans, marketing, neuroscience, consumer psychology, ethics, research, analysis
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13. Emerging glass industry patterns in late antiquity Balkans and beyond
Roman V. Balvanović, Žiga Šmit, 2022, review article

Keywords: archaeological finds, late antiquity, Balkans, glass, Foy 3.2, Foy 2.1, Fe-rich, color-branding
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14. Social class and ethnocentric worldviews
Tamara Pavasović Trošt, Denis Marinšek, 2022, original scientific article

Keywords: Serbia, Croatia, social classes, post-socialist countries, socio-economic status, class, nationalism, Balkans
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15. Business environment and foreign direct investment in the Western Balkan countries
Blerina Hasani, 2022, master's thesis

Keywords: the Balkans, foreign direct investments, economic development, economic growth, indicators, promotion, data, analysis
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16. Re-examination of EU normative power in light of the revised enlargement methodology towards the Western Balkans
Ana Bojinović Fenko, Faris Kočan, 2022, original scientific article

Keywords: European Union, normative power, hard power, soft power, Western Balkans, revised enlargement methodology
Full text (file, 254,42 KB)

17. Intangible assets and their impact on economic performance
Mojca Bavdaž, Yannis Caloghirou, Mira Dimitrić, Aimilia Protogerou, 2022, original scientific article

Keywords: intangible assets, productivity, economic growth, Central and Eastern Europe, the Balkans, intangibles, growth, CEE, Balkan
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18. A hotspot of groundwater amphipod diversity on a crossroad of evolutionary radiations
Špela Borko, Florian Altermatt, Maja Zagmajster, Cene Fišer, 2022, original scientific article

Keywords: amphipods, evolutionary radiations, groundwater, Niphargus, phylogenetic diversity, species richness, Western Balkans
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19. The risk of domino secessions
Iztok Prezelj, Kristopher Ramsay, 2024, original scientific article

Keywords: secession, independence, interdependency, Western Balkans, Balkanisation, security
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20. The Western Balkans and the EU budget
Vasja Rant, Mojmir Mrak, Matej Marinč, 2020, original scientific article

Keywords: Western Balkans, European Union, EU, enlargement, budgets, EU budget, accession
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