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3. Social media as a tool for public institutions' marketing enhancementNadija Hadžijamaković, 2019, master's thesis Keywords: public enterprise, marketing, electronic marketing, media, social networks, case study, communities, Sarajevo, Bosnia and Herzegovina Full text (outside link) |
4. Millennials' attitudes towards Instagram advertisementsBarbara Pikl, 2020, master's thesis Keywords: marketing, advertising, advertisement, media, social networks, Instagram, youth, research, analysis Full text (outside link) |
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6. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, master's thesis Keywords: Slovenia, Japan, marketing, social networks, media, enterprises, cases, international comparisons Full text (outside link) |
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8. Exploring social media influencers' moral dilemmas through role theoryNina Grgurić Čop, Barbara Culiberg, Ivana First Komen, 2024, original scientific article Keywords: marketing, management, consumer behaviour, social media, influencers, influencer marketing, role theory, moral dilemma, role conflict, influencer morality Full text (file, 435,84 KB) This document has more files! More... |