1. Retailing managementMichael Levy, Barton A. Weitz, 2001, higher education textbook Keywords: prodaja, prodaja na drobno, prozvodi, storitve, elektronsko poslovanje, elektronsko trženje, potrošnik, behaviorizem, strategija trženja, planiranje, finance, trgovske družbe, prodajalna, organizacijske strukture, uporaba človeških zmogljivosti, nakup, sistemi, politika cen, management, prodajno mesto, design, sales, retail trade, services, electronic commerce, electronic marketing, consumer, behaviourism, marketing strategy, planning, finance, commercial company, shops, organizational structures, human resource management, purchasing, systems, price policy, management, sales outlet, design Full text (outside link) |
2. Introduction to e-commerceEfraim Turban, David King, 2003, manual Keywords: nova ekonomija, elektronsko poslovanje, elektronsko trženje, prodaja na drobno, poslovni plani, case study, modeli, medorganizacijsko trženje, ekonomski vidik, pravni vidik, poslovna morala, plačilni promet, new economy, electronic commerce, electronic marketing, retail trade, business plan, case study, models, intercompany marketing, economic aspect, legal aspect, business morality, payments Full text (outside link) |
3. Retail product managementRosemary Varley, 2001, higher education textbook Keywords: prodaja na drobno, proizvodi, alokacija, prostor, prodajno mesto, izbira, ponudba, koncesije, management, nakup, trgovanje, cena, dobiček, poslovne odločitve, kvantitativna analiza, trgovina, design, mednarodna trgovina, mednarodno poslovanje, strategija, informacijski viri, retail trade, products, allocation, space, sales outlet, choice, supply, concession, management, purchasing, trading, price, profit, business decisions, quantitative analysis, trade, design, international trade, international business, strategy, information sources Full text (outside link) |
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