401. From greenwashing to green B2B marketingAnastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2023, review article Keywords: enterprises, green marketing, social responsibility, greenwashing, B2B marketing strategies, green B2B marketing, sustainability, corporate social responsibility, systematic literature review Full text (file, 1,43 MB) This document has more files! More... |
|
403. The development of global public goods researchNina Ponikvar, Alan Velić, Katja Zajc Kejžar, 2023, review article Keywords: international trade, globalization, international marketing, consumer's protection, global public goods, global governance, international institutions, health, environment, security Full text (file, 352,63 KB) This document has more files! More... |
|
|
|
407. IMC in European football for tourism organizationsClara Lapoirie, 2022, master's thesis Keywords: tourism, sports, marketing, blands, sponsorship, consumer, consumer behavoiur, analysis, trends Full text (outside link) |
408. An analysis of the role of branding in a non-profit organizationKris Čuček Meršol, 2023, master's thesis Keywords: marketing, non-profit organizations, brands, development, marketing strategy, competitivity, case study, culture, art Full text (outside link) |
|
|