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391. Tourism sustainability model for a world heritage destination
Biljana Petrevska, Tanja Mihalič, Cvetko Andreeski, 2023, original scientific article

Keywords: tourism, cultural heritage, marketing, tourism development, residents’ quality of life, tourism impacts, World heritage status.
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392. Psychological contract breach and opportunism in the sharing economy
Barbara Culiberg, Ibrahim Abosag, Barbara Čater, 2023, original scientific article

Keywords: marketing, sharing economy, online shopping, trust, airbnb, providers, psychological contract breach, opportunism, structural equation modelling
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393. Artificial intelligence (AI) competencies for organizational performance
Patrick Mikalef, Najmul Islam, Vinit Parida, Harkamaljit Singh, Najwa Altwaijry, 2023, original scientific article

Keywords: marketing, artificial intelligence, company performance, B2B marketing, AI competencies, core competencies theory
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394. Študija primera uporabe hevrističnih atribucijskih modelov v večkanalnem marketingu
Karin Vidonja, 2023, master's thesis

Keywords: atribucija, Google Analytics 4, hevristični atribucijski model, konverzija, točka dotika, večkanalni marketing.
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395. Analiza digitalnih marketinških aktivnosti v izbrani organizaciji
Jasmina Alibegić, 2023, undergraduate thesis

Keywords: digitalni marketing, kanali digitalnega marketinga, tradicionalni marketing, digitalne marketinške aktivnosti, pravni vidiki digitalnega marketinga, analiza digitalnih marketinških aktivnosti
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396. Promocija knjig v knjigarni Konzorcij
Ana Korpar, 2023, bachelor thesis/paper

Keywords: knjigotrštvo, knjigarne, marketing
Full text (file, 1,46 MB)

397. Promocija knjižničnih storitev preko družbenih omrežij
Ajda Jensko, 2023, bachelor thesis/paper

Keywords: splošne knjižnice, socialna omrežja, promocija, marketing, Instagram
Full text (file, 5,94 MB)

398. Marketing analytics & organizational culture fit
Alamir Costa Louro, Jurij Jaklič, Marcelo Moll Brandão, 2023, original scientific article

Keywords: organization, corporate culture, marketing, marketing analytics, organizational culture, fit, scale development
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399. A typology of user misbehaviours in the sharing economy context
Maja Golf-Papež, Barbara Culiberg, 2023, original scientific article

Keywords: marketing, sharing economy, consumer behaviours, user misbehaviours, consumer misbehaviours, collaborative consumption, Airbnb, Uber, online archival data
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400. The effect of greenwashing perception, green word of mouth, and green marketing on h&m purchase intentions in Jakarta
Rasya Natasya, M. M. Ngatno, Bulan Prabawani, 2023, original scientific article

Keywords: greenwashing perception, green word of mouth, greeen marketing, purchase intention
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