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531. Consumer-brand relationship in direct-to-consumer business model
Petja Oplotnik, 2023, master's thesis

Keywords: marketing, direct marketing, brands, consumer, business model, business communication, research, analysis
Full text (file, 1,52 MB)

532. The importance of corporate culture for managing cross-cultural teams in MNCs
Dženeta Ohran, 2023, master's thesis

Keywords: multinational companies, corporate culture, cross-cultural activities, management, leadership, teamwork, research, analysis
Full text (file, 1,41 MB)

533. Entrance of generation Z to the labour market as a new challenge for companies
Žiga Mathias Metelko, 2023, master's thesis

Keywords: labour market, employment, youth, generation gap, diversity, inclusion, employers, research, analysis
Full text (file, 1,68 MB)

534. Financial literacy and investment culture among Slovenian students
Krištof Kuzman, Taja Novak Levstek, 2023, master's thesis

Keywords: finance, literacy, investments, savings, assets, households, students, research, analysis
Full text (file, 1,58 MB)

535. A comparison of attitudes towards plant based meat substitutes between generation X and generation Z in Slovenia
Veno Čahuk, 2024, master's thesis

Keywords: Slovenia, nutrition, food industry, consumer behaviour, decision making, age, youth, generation gap, research, analysis
Full text (file, 1,39 MB)

536. The impact of a brand on impulse buying
Katarina Švigelj, 2024, master's thesis

Keywords: marketing, consumer behaviour, purchasing, planning, decision making, brands, research, analysis
Full text (file, 886,60 KB)
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