1. Marketing theory2000, higher education textbook Keywords: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works Full text (outside link) |
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3. Cultural values and consumer ethnocentrism in SloveniaAdela Požežnik, 2015, master's thesis Keywords: Slovenija, medkulturno delovanje, etnocentrizem, kultura, vedenje potrošnikov, odločanje, vrednote, raziskave, analiza, Slovenia, cross-cultural activities, ethnocentrism, culture, consumer behaviour, decision making, values, research, analysis Full text (outside link) |
4. Analysis of young-adults' consumer behaviorZhonghui Ding, 2015, master's thesis Keywords: Slovenija, Hrvatska, Kitajska, kultura, medkulturno delovanje, trženje, vedenje potrošnikov, nakup, odločanje, mladina, mednarodne primerjave, Slovenia, Croatia, China, culture, cross-cultural activities, marketing, consumer behaviour, purchasing, decision making, youth, international comparisons Full text (outside link) |
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6. Understanding China's modern urban consumersMaja Hvalica, 2017, master's thesis Keywords: China, marketing, consumer behaviour, purchasing, decision making, culture, changes, personality, research, analysis Full text (outside link) |
7. The impact of social media on consumer attitude towards online shopping among the youth in Russia and IndiaMarina Ristić, 2018, master's thesis Keywords: Russia, India, globalization, cross-cultural activities, culture, economy, consumer, consumer behaviour, research Full text (outside link) |
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