41. Consumer ethnocentrism, affinity, animosity and disidentification, and their effects on the purchase behavior of Brazilian consumersSeverin Stepan, 2017, master's thesis Keywords: Brazil, marketing, cross-cultural activities, ethnocentrism, consumer behaviour, purchasing, decision making, research, analysis Full text (outside link) |
42. Do brand warmth and brand competence add value to consumers?Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagić-Kalajdžić, Vesna Žabkar, 2020, original scientific article Keywords: consumer, brands, consumer behaviour, marketing Full text (file, 998,41 KB) |
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45. Impact of innovation on consumer's brand perceptionŽiva Benčina, Teja Burja, 2018, master's thesis Keywords: marketing, brands, innovations, valuation, consumer, consumer behaviour, research, analysis Full text (outside link) |
46. Consumers' perceived value of Adidas as a casual sportswear brandGregor Debeljak, Maja Mikulin, 2018, master's thesis Keywords: marketing, brands, textile industry, sports, valuation, consumer behaviour, research, analysis Full text (outside link) |
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49. The impact of social media on consumer attitude towards online shopping among the youth in Russia and IndiaMarina Ristić, 2018, master's thesis Keywords: Russia, India, globalization, cross-cultural activities, culture, economy, consumer, consumer behaviour, research Full text (outside link) |
50. Are Internet users in Slovenia willing to pay for fast broadband and what drives them to migrate?Matej Švigelj, Nevenka Hrovatin, Jelena Zorić, 2019, original scientific article Keywords: Slovenia, internet, price, consumer behaviour, willingness to pay, next-generation access, demandgap, migration to fastbroadband, EUDigital Agenda Full text (file, 1,22 MB) This document has more files! More... |