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121. The impact of vehicle electrification on consumer brand perceptions of BMW i
Jure Hodnik, 2023, master's thesis

Keywords: car industry, cars, electric vehicles, marketing, brands, consumer, consumer behaviour
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122. Minimalism as a new mode of consumption among millenials
Anastasia Stoliarova, 2023, master's thesis

Keywords: marketing, consumer behaviour, generation gap, purchase, decision making, trends research, analysis
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123. Combatting climate change through message framing?
Aja Ropret Homar, Ljubica Knežević Cvelbar, 2024, original scientific article

Keywords: tourism, environment, consumer behaviour, sustainable development, loss framing, voluntary carbon offsets, pro-environmental behavior, attitude-behavior gap, online experiment
Full text (file, 576,89 KB) This document has more files! More...

124. Multimedia ad exposure scale
Evin Aslan Oğuz, Gregor Strle, Andrej Košir, 2023, original scientific article

Keywords: consumer behavior, engagement, measurement, multimedia communication, advertisement exposure, psychometric instrument
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125. A typology of user misbehaviours in the sharing economy context
Maja Golf-Papež, Barbara Culiberg, 2023, original scientific article

Keywords: marketing, sharing economy, consumer behaviours, user misbehaviours, consumer misbehaviours, collaborative consumption, Airbnb, Uber, online archival data
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126. The development of global public goods research
Nina Ponikvar, Alan Velić, Katja Zajc Kejžar, 2023, review article

Keywords: international trade, globalization, international marketing, consumer's protection, global public goods, global governance, international institutions, health, environment, security
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127. Use of QR code in dairy sector in Slovenia
Tina Žurbi, Diana Gregor-Svetec, 2023, original scientific article

Keywords: QR code, food packaging, consumer behavior, FMCG, dairy
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128. The influence of active brand hate on the desire for revenge
Tina Meža, 2023, master's thesis

Keywords: marketing, brands, consumer behaviour, consumer psychology, psychology, ethics, research, analysis
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129. IMC in European football for tourism organizations
Clara Lapoirie, 2022, master's thesis

Keywords: tourism, sports, marketing, blands, sponsorship, consumer, consumer behavoiur, analysis, trends
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130. Consumers' response to Search Engine Marketing
Monika Keleshovska, 2023, master's thesis

Keywords: marketing, electronic marketing, consumer behaviour, generation gap, consumer psychology, research, analysis
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