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117 results

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101. Marketing assets' development and their management during a brand crisis
Petar Gidaković, 2022, doctoral dissertation

Keywords: marketing, business communication, brands, crises, problem solving, strategy, management, business efficiency
Full text (outside link)

102. Giving sense to change leadership
Antonio Sadarić, Miha Škerlavaj, 2023, original scientific article

Keywords: organization, knowledge transfer, communications, business efficiency, change leadership, persuasive communication, narrative-based process model, social cognitive theory
Full text (file, 837,05 KB) This document has more files! More...

103. Measuring multimedia exposure of users based on psychophysiological measurement
EVIN ASLAN OGUZ, 2023, doctoral dissertation

Keywords: multimedia exposure, psychometric instrument, psychophysiological signals, multimedia communication, user behavior, ad exposure
Full text (file, 17,75 MB)

104. Articulation of language through transformation via design
Petra Černe Oven, 2023, independent scientific component part or a chapter in a monograph

Keywords: transformation, graphic language, "natural" in communication, typography, vernacular
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105. Theorizing and mapping media ownership networks in authoritarian-populist contexts
Gerhard Schnyder, Marlene Radl, Fanni Toth, Melek Küçükuzun, Tjaša Turnšek, Burçe Çelik, Mojca Pajnik, 2023, original scientific article

Keywords: authoritarian populism, information diffusion, media ownership, ownership concentration, political economy of communication, social network analysis
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106. Multimedia ad exposure scale
Evin Aslan Oğuz, Gregor Strle, Andrej Košir, 2023, original scientific article

Keywords: consumer behavior, engagement, measurement, multimedia communication, advertisement exposure, psychometric instrument
Full text (file, 850,40 KB) This document has more files! More...

107. Convolutional neural networks combined with feature selection for radio-frequency fingerprinting
Gianmarco Baldini, Irene Amerini, Franc Dimc, Fausto Bonavitacola, 2023, original scientific article

Keywords: deep learning, feature selection, radio frequency, security, wireless communication
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108. Between (conceptual) crisis and critique
Slavko Splichal, 2023, original scientific article

Keywords: communication, critical theory, public opinion, public sphere, publicness, scientific critique, digital transformation
Full text (file, 558,57 KB)

109. The use of webinars as a part of an effective sales funnel
Marina Kholina, 2023, master's thesis

Keywords: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis
Full text (file, 8,24 MB)

110. Agriculture and environment
Ilona Rac, Karmen Erjavec, Emil Erjavec, 2024, original scientific article

Keywords: Common Agricultural Policy, CAP, agri-environmental discourse, European Union, member state, European Commission communication, rural development programme
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