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2017 results
2011 - 2017 / 2017
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2011. Gruenov učinek in nakupno vedenje porabnikov : primer Ikea
Darja Pikovnik, 2023, undergraduate thesis

Keywords: trženje, prodaja, vedenje potrošnikov, psihologija potrošnika, nakup, case study, Ikea
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2012. Embracing the digital age
Jure Andolšek, Armin Salkić, 2023, original scientific article

Keywords: digital age, proactivity, big five personality traits, employee development, case study
Full text (file, 846,98 KB) This document has more files! More...

2013. The impact of testing techniques on software quality: a case study of the lighthouse for MAX project
MARTINA AVRAMOSKA, 2023, undergraduate thesis

Keywords: software quality, quality assurance, case study, testing techniques, errors
Full text (file, 1,79 MB)

2014. How to develop organizational forms for a successful digital transformation?
Jure Erjavec, Mojca Indihar Štemberger, Jurij Jaklič, 2023, original scientific article

Keywords: digital transformation, organizational form, digital transformation actions, influence factors, dynamic capabilities, case study
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2015. Opportunities and challenges of leveraging big data in smart tourism destinations
Ella Pommeranz, 2022, master's thesis

Keywords: tourism, destination, information technology, data, decision making, forecasting, research, analysis, case study
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2016. An analysis of the role of branding in a non-profit organization
Kris Čuček Meršol, 2023, master's thesis

Keywords: marketing, non-profit organizations, brands, development, marketing strategy, competitivity, case study, culture, art
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2017. The development of 360-degree digital marketing strategy and its key touchpoints
Tjaša Zver Siječić, 2023, master's thesis

Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study
Full text (file, 3,40 MB)
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