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55 results

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1. Effects of brand identity for employees in Bosnia and Herzegovina
Hasan Okanović, 2022, master's thesis

Keywords: Bosnia and Herzegovina, marketing, enterprises, brands, corporate identity, image, research, analysis
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2. Brand loyalty to smartphones in Slovenia
Haris Beširević, 2017, master's thesis

Keywords: Slovenia, marketing, high technology, mobile telephony, brands, value, loyalty, models, research, analysis
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3. Analysis of destination branding effectiveness
Ruslan Kiimbayev, 2017, master's thesis

Keywords: Kazakhstan, tourism, tourist geography, brands, marketing, promotion, cases
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4. An analysis of cell phone brand origin recognition accuracy in Slovenia
Tina Zajc, 2017, master's thesis

Keywords: Slovenia, high technology, mobile telephony, brands, country of origin, research, analysis
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5. The need for branding in Slovenian startups
Silvana Žorž, Stella Korošec, 2016, master's thesis

Keywords: Slovenia, entrepreneurship, start-up, brands, valuation, marketing strategy, analysis
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6. Assessing the impact of student exchange programs on destination image perception
Konstantinos Vitoratos, 2013, master's thesis

Keywords: tourism, tourist geography, brands, research, Slovenija, university education, students, analysis
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7. Do brand warmth and brand competence add value to consumers?
Živa Kolbl, Adamantios Diamantopoulos, Maja Arslanagić-Kalajdžić, Vesna Žabkar, 2020, original scientific article

Keywords: consumer, brands, consumer behaviour, marketing
Full text (file, 998,41 KB)

8. Impact of innovation on consumer's brand perception
Živa Benčina, Teja Burja, 2018, master's thesis

Keywords: marketing, brands, innovations, valuation, consumer, consumer behaviour, research, analysis
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9. Consumers' perceived value of Adidas as a casual sportswear brand
Gregor Debeljak, Maja Mikulin, 2018, master's thesis

Keywords: marketing, brands, textile industry, sports, valuation, consumer behaviour, research, analysis
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10. Attitudes of young Slovenian consumers towards influencer content on social media
Eva Kern, 2018, master's thesis

Keywords: marketing, electronic marketing, social networks, brands, consumer, youth, research, analysis
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