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1. Čustveno odzivanje porabnikov na televizijsko oglaševanje
Ivana Jurić, 2013, master's thesis

Keywords: marketing, advertising, advertisement, television, consumer psychology, analysis
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2. The impact of guerrilla vs. traditional marketing communication on consumer attitudes
Ana Jankovska, 2015, master's thesis

Keywords: trženje, poslovno komuniciranje, oglaševanje, oglas, tipi, vedenje potrošnikov, raziskave, komparacije, marketing, business communication, advertising, advertisement, types, consumer behaviour, research, comparisons
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3. Millennials' attitudes towards Instagram advertisements
Barbara Pikl, 2020, master's thesis

Keywords: marketing, advertising, advertisement, media, social networks, Instagram, youth, research, analysis
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4. Effect of influencer marketing on brand awareness and purchase intention
Maja Vejnović, 2020, master's thesis

Keywords: marketing, advertisement, social networks, personality, electronic marketing, research, analysis
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5. Consumer's perceptions and effectiveness of advertisements on social media
Ana Vulović, 2021, master's thesis

Keywords: marketing, electronic marketing, social networks, advertising, advertisement, research, analysis
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6. Multimedia ad exposure scale
Evin Aslan Oğuz, Gregor Strle, Andrej Košir, 2023, original scientific article

Keywords: consumer behavior, engagement, measurement, multimedia communication, advertisement exposure, psychometric instrument
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7. The effect of message framing and product type on consumer buying behaviour
Sanja Hrastnik, 2024, master's thesis

Keywords: marketing, advertising, advertisement, consumer behaviour, decision making, purchasing, consumerism
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