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1. Developing digital marketing with use of Facebook in the case of an e-commerce company
Magdalena Janevikj, 2020, master's thesis

Keywords: marketing, electronic marketing, social networks, Facebook, online shopping, advertising, research, analysis
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2. Increasing product awarness through social media marketing for B2B companies
Iskra Ilieska, Stezimir Trajkovski, 2016, master's thesis

Keywords: interorganizational systems, intercompany marketing, business communication, products, social network, media, enterprises
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3. The use of crowdsourcing in marketing
Neja Bizjak, 2014, master's thesis

Keywords: trženje, metode, ustvarjalnost, socialne mreže, kvantitativna analiza, motiviranje, okolje, marketing, methods, creativeness, social network, quantitative analysis, motivation, environment
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4. Do social media and e-mail engagement impact reputation and trust-driven behavior?
Matej Kovač, Vesna Žabkar, 2020, original scientific article

Keywords: marketing, consumer behaviour, social media
Full text (file, 374,07 KB)

5. Corporate social responsibility and consumers's willingness to pay
Anja Bavčar, 2017, master's thesis

Keywords: marketing, consumer behaviour, consumer psychology, purchasing, decision making, social responsibility, research, analysis
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6. An analysis of ethics in marketing tobacco products
Mila Zečević, 2017, master's thesis

Keywords: marketing, ethics, business ethics, tobacco industry, social responsibility, advertising, youth, children, research
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7. Creating content for consumer journey across digital touchpoints
Kristina Ilić, 2018, master's thesis

Keywords: informatics, information technology, electronic commerce, electronic marketing, consumer, multimedia, social network, customer relationship
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8. Attitudes of young Slovenian consumers towards influencer content on social media
Eva Kern, 2018, master's thesis

Keywords: marketing, electronic marketing, social networks, brands, consumer, youth, research, analysis
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9. Water wins, communication matters
Tanja Kamin, Barbara Koroušić-Seljak, Nataša Fidler Mis, 2022, original scientific article

Keywords: health communication, childhood obesity, water, sugar-sweetened beverages, social marketing
Full text (file, 431,06 KB) This document has more files! More...

10. Environmentally and socially responsible marketing strategies from managerial and consumer's side
Maja Hosta, 2019, doctoral dissertation

Keywords: marketing, marketing strategy, sustainable development, social responsibility, consumer behaviour, consumer psychology, behavioural sciences, planning, theory
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