1. An assessment of business opportunities for a software development in the m-Health field
Brent LaRue, Marko Nikolovski, 2014, master's thesis

Keywords: trženje, tržne raziskave, tržna analiza, zdravstvo, elektronsko poslovanje, mobilna telefonija, software, aplikacija, proizvodi, konkurenca, marketing, market research, market analysis, health services, electronic commerce, mobile telephony, software, application, products, competition
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3. How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brands
Petar Gidaković, Vesna Žabkar, 2021, original scientific article

Keywords: marketing, services, brands, trust, consumer behaviour, occupational stereotypes, service industry stereotypes, consumer trust, consumer loyalty, frontline employees, service brands, satisfaction
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