1. Ad personalization and the privacy paradox in data-driven marketing communication strategiesMaja Jovanovska, Maja Kralj, Nejc Jarm, 2020, master's thesis Keywords: marketing, business communication, advertising, personality, privacy, marketing strategy, research, analysis Full text (outside link) |
2. Marketing strategy for a micro-brewery startup in SloveniaAna LaRue, 2011, master's thesis Keywords: Slovenija, pivovarstvo, podjetje, poslovni plani, tržne raziskave, tržna analiza, strategija trženja, okolje, analiza, Slovenia, brewery, enterprises, business plan, market research, market analysis, marketing strategy, environment, analysis Full text (outside link) |
3. An ingredient branding strategy and the further development of a brandStaša Cilenšek, 2012, master's thesis Keywords: trženje, blagovne znamke, strategija, sodelovanje, razvoj, konkurenca, case study, Intel, marketing, trademarks, strategy, cooperation, development, competition, case study Full text (outside link) |
4. An analysis of Wal-Mart's global strategy in the Brazilian marketMetka Dernovšek, 2017, master's thesis Keywords: Brazil, multinational companies, internationalization, strategy, marketing, segmentation, consumer, competition, market, analysis Full text (outside link) |
5. Internet marketingDave Chaffey, Richard E. Mayer, Kevin James Johnston, Fiona Ellis-Chadwick, 2000, manual Keywords: poslovanje, Internet, uporaba računalnika, marketing, strategija trženja, trženje, informacije, tržno planiranje, tržne poti, tržna struktura, WWW, promocija, elektronsko poslovanje, elektronski denar, uspešnost poslovanja, učinkovitost, prodaja na drobno, prihodnost, predvidevanje, razvoj, poslovne odločitve, business, Internet, marketing, computer application, marketing strategy, informations, marketing planning, marketing channels, marketing structure, World Wide Web, promotion, electronic commerce, electronic transactions, success of business operation, efficiency, retail sale, future, forecasting, development, business decision-making Full text (outside link) |
6. Marketing theory2000, higher education textbook Keywords: trženje, teorija, filozofija, strategija trženja, ekonomičnost, gospodarnost, potrošnik, psihologija potrošnika, vedenje, kultura, trg, segmentacija, pozicioniranje, komuniciranje, storitve, neprofitne organizacije, poslovna etika, marketinški splet, zgodovinski pregledi, postmodernizem, prihodnost, predvidevanje, učbeniki, zborniki, marketing, theory, philosophy, marketing strategy, economics, consumer, consumer psychology, behavior, culture, market, segmantation, positioning, communication, services, business ethics, non-profit organizations, marketing mix, historical overwiev, postmodernity, future, forecasting, textbooks, miscellanies, collective works Full text (outside link) |
7. Marketing strategies of Slovenian SaaS companiesTina Kavčič, 2015, master's thesis Keywords: trženje, storitve, programi, software, strategija trženja, cena, pospeševanje, marketing, services, programmes, software, marketing strategy, price, promotion Full text (outside link) |
8. Web analytics usage in e-commercePatricia Bevc, 2017, master's thesis Keywords: marketing, electronic marketing, marketing strategy, electronic commerce, analytical department, analysis, research, primeri, Slovenia Full text (outside link) |
9. Measurement of marketing performance and marketing strategy in Slovenian companiesGrega Todorović, Anja Trobec, 2017, master's thesis Keywords: Slovenia, enterprises, marketing, marketing strategy, business communication, business efficiency, measurements, research, analysis Full text (outside link) |
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