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82. Challenges of demographic changes and digitalization on eco-innovation and the circular economyJana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, Boris Sučić, Brandon William Soltwisch, 2023, original scientific article Keywords: investment company, circular economy, innovations, sustainable development, eco-innovation, digitalization, demographic changes, companies Full text (file, 1,86 MB) This document has more files! More... |
83. An analysis of the role of branding in a non-profit organizationKris Čuček Meršol, 2023, master's thesis Keywords: marketing, non-profit organizations, brands, development, marketing strategy, competitivity, case study, culture, art Full text (outside link) |
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86. The development of the Madiero brandIvana Pahor, 2023, master's thesis Keywords: marketing, brands, development, image, property, start-up, models Full text (file, 1,08 MB) |
87. Porabnikovo zaznavanje in naklonjenost digitalnemu trženju in spletnemu nakupovanjuTjaša Babič, 2023, master's thesis Keywords: trženje, elektronsko trženje, vedenje potrošnikov, nakup, odločanje, spletna trgovina, poslovno komuniciranje, odnosi s strankami Full text (file, 576,14 KB) |
88. The impact of a brand on impulse buyingKatarina Švigelj, 2024, master's thesis Keywords: marketing, consumer behaviour, purchasing, planning, decision making, brands, research, analysis Full text (file, 886,60 KB) |