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201. Znamčenje s pomočjo digitalnih vplivnežev
Sandra Marković, 2020, undergraduate thesis

Keywords: znamčenje s pomočjo digitalnih vplivnežev, digitalni vplivneži, slovenska podjetja
Full text (file, 1,79 MB)

202. Ravnanje s pritožbami uporabnikov na družbenih omrežjih
Anja Avberšek, 2020, master's thesis

Keywords: ravnanje s pritožbami, pritožniki, družbena omrežja, strategija
Full text (file, 1,65 MB)

203. "Zeleno bogastvo" storitvene znamke, primer: Bioterme Mala Nedelja
Petra Hebar, 2020, master's thesis

Keywords: zeleni marketing, zeleno bogastvo znamke, zeleno vedenje potrošnikov
Full text (file, 1,45 MB)

204. Marketinška naravnanost obrtniških podjetij – študija primera
Nuša Ornik, 2022, undergraduate thesis

Keywords: MSP (majhna in srednje velika podjetja), marketinška usmerjenost, podjetniška marketinška usmerjenost, podjetništvo
Full text (file, 628,27 KB)

205. Sustainability communication
Urša Golob, Klement Podnar, Vesna Žabkar, 2023, original scientific article

Keywords: meta-narrative review, green advertising, communication, sustainability
Full text (file, 958,44 KB) This document has more files! More...

206. Energy communities as demand-side innovators?
Jake Barnes, Paula Hansen, Tanja Kamin, Urša Golob, 2022, original scientific article

Keywords: energy communities, demand reduction, demand-side flexibility, demand response, community energy
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207. Emocionalna navezanost potrošnikov na luksuzne znamke avtomobilov v Sloveniji
Julija Umek, 2022, undergraduate thesis

Keywords: luksuzne znamke, emocionalna navezanost, skladnost samopodobe z blagovno znamko, zadovoljstvo z blagovno znamko, idealna in dejanska samopodoba
Full text (file, 489,97 KB)

208. Knowledge and skills required to set up and operate clean energy communities
Urša Golob, Tanja Kamin, Jake Barnes, 2022, original scientific article

Keywords: education, training, knowledge management, renewable energy
Full text (file, 388,87 KB)

209. Vpliv stališč, preteklih nakupnih izkušenj in zaznane vrednosti o družbeni odgovornosti podjetja na nakupno namero
Ivana Jana Paladin, 2022, master's thesis

Keywords: družbena odgovornost podjetja, družbeno odgovorne prakse podjetja, stališča, pretekle nakupne izkušnje, emocionalna zaznana vrednost, družbena zaznana vrednost, funkcionalna zaznana vrednost, nakupna namera, vpliv
Full text (file, 2,71 MB)

210. Institutional pressures and the adoption of responsible management education at universities and business schools in Central and Eastern Europe
Lutz Preuss, Urša Golob, 2023, original scientific article

Keywords: actor centrality, business education, business schools, Central and Eastern Europe, institutional fields, responsible management education
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