261. Vpliv zaznave z avtonomnostjo povezane varnostne tehnologije avtomobilske znamke Volvo na nakupno odločanje porabnikovAnja Jermančič, 2021, master's thesis Keywords: trženje, blagovne znamke, avtomobili, Volvo, varnost, tehnologija, vedenje potrošnikov, zadovoljstvo, lojalnost Full text (outside link) |
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264. User perspectives of diet-tracking appsMila Zečević, Dejan Mijatović, Mateja Kos Koklič, Vesna Žabkar, Petar Gidaković, 2021, original scientific article Keywords: diet-tracking apps, mobile apps, user reviews, topic modeling, n-grams, mHealth, nutrition, diet, well-being Full text (outside link) This document has more files! More... |
265. Merjenje uspešnosti sponzorstva v športuTjaša Krobot, 2018, undergraduate thesis Keywords: trženje, šport, sponzorstvo, financiranje, uspeh, meritve, analiza, case study, Tosama, ŽKD Ledita Full text (outside link) |
266. The interplay of brand, brand origin and brand user stereotypes in forming value perceptionsPetar Gidaković, Ilona Szőcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Vesna Žabkar, 2021, original scientific article Keywords: marketing, brands, image, consumer behaviour Full text (file, 1,11 MB) This document has more files! More... |
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269. Impact of innovation on consumer's brand perceptionŽiva Benčina, Teja Burja, 2018, master's thesis Keywords: marketing, brands, innovations, valuation, consumer, consumer behaviour, research, analysis Full text (outside link) |
270. Consumers' perceived value of Adidas as a casual sportswear brandGregor Debeljak, Maja Mikulin, 2018, master's thesis Keywords: marketing, brands, textile industry, sports, valuation, consumer behaviour, research, analysis Full text (outside link) |