391. The process of rebranding as a tool for altering consumer’s brand perceptionKatarina Kern Pirnat, 2021, master's thesis Keywords: marketing, business communication, brands, Cockta, changes, image, consumer behaviour, research, analysis Full text (outside link) |
|
|
|
|
|
|
|
|
400. Rural areas, rural population, and rural space in central Europe (JCEA countries)Tomaž Bartol, Majda Černič Istenič, Karmen Stopar, Marjan Hočevar, 2022, original scientific article Keywords: rural issues, rurality, bibliometrics, science mapping, science evaluation, interdisciplinary research Full text (file, 3,51 MB) This document has more files! More... |