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331. ESG integration in portfolio construction
Enia Bearzotti, 2020, master's thesis

Keywords: capital market, enterprises, reliability, evaluation, portfolio, yield, research, analysis
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332. Social media marketing activities and source credibility influence on brand awareness and brand loyalty
Amna Džambić Branković, 2020, master's thesis

Keywords: marketing, brands, consumer, loyalty, social media, research, analysis
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333. Extended RFM logit model for churn prediction in the mobile gaming market
Ana Perišić, Marko Pahor, 2020, original scientific article

Keywords: operations research, mobile telephony, games, models
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334. The phenomenon of programmatic advertising and audience targeting
Neli Lenček, 2019, master's thesis

Keywords: marketing, electronic marketing, information technology, goal, market, consumer, comparative advantages, research, data, analysis
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335. The impact culturally diverse student groups on student's cross-cultural competence
Shen Zhang, 2020, master's thesis

Keywords: international business, cross-cultural activities, business schools, internationalization, students, competence, culture, research, analysis
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336. The use of social media in the opportunity exploration
Špela Delakorda, 2020, master's thesis

Keywords: entrepreneurship, enterprises, social networks, health, coaching, mentorship, communications, research, analysis
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337. Making brands matter to generation Z
Vladimira Ajduković, 2020, master's thesis

Keywords: marketing, marketing strategy, marketing mix, brands, age, generation gap, social networks, research, analysis
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338. Effect of influencer marketing on brand awareness and purchase intention
Maja Vejnović, 2020, master's thesis

Keywords: marketing, advertisement, social networks, personality, electronic marketing, research, analysis
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339. Travel habits of millennials
Bruno Bakula, 2020, master's thesis

Keywords: tourism, travel, youth, trends, consumer, research, analysis
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340. Electric cars as technological disruption in the automotive industry
Andraž Verlič, 2020, master's thesis

Keywords: car industry, technological development, technology, innovations, changes, oil, research, anaysis
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