Keywords: Slovenia, marketing, high technology, mobile telephony, brands, value, loyalty, models, research, analysisFull text (outside link)
Keywords: Slovenia, high technology, mobile telephony, brands, country of origin, research, analysisFull text (outside link)
Keywords: sharing economy, informatics, information technology, application, mobile technology, business process, digitalization, casesFull text (outside link)
Keywords: mobile advertising, consumer intentions, use behaviour, unified theory of acceptance and use of technology (UTAUT), Partial Least Squares Structural Equation Modelling (PLS-SEM)Full text (file, 443,93 KB)