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413. Exploring social media influencers' moral dilemmas through role theoryNina Grgurić Čop, Barbara Culiberg, Ivana First Komen, 2024, original scientific article Keywords: marketing, management, consumer behaviour, social media, influencers, influencer marketing, role theory, moral dilemma, role conflict, influencer morality Full text (file, 435,84 KB) This document has more files! More... |
414. Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilitiesGregor Pfajfar, Maciej Mitręga, Aviv Shoham, 2024, review article Keywords: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, international marketing, systematic literature review Full text (file, 1,37 MB) This document has more files! More... |
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417. The use of webinars as a part of an effective sales funnelMarina Kholina, 2023, master's thesis Keywords: marketing, marketing strategy, sales promotion, business communication, research, interviews, analysis Full text (file, 8,24 MB) |
418. The development of marketing strategy for a selected sport book on the Croatian marketPetra Krpan, 2023, master's thesis Keywords: marketing, marketing strategy, products, competition, market, environment, cases Full text (file, 2,30 MB) |
419. The development of 360-degree digital marketing strategy and its key touchpointsTjaša Zver Siječić, 2023, master's thesis Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study Full text (file, 3,40 MB) |
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