391. Tourism sustainability model for a world heritage destinationBiljana Petrevska, Tanja Mihalič, Cvetko Andreeski, 2023, original scientific article Keywords: tourism, cultural heritage, marketing, tourism development, residents’ quality of life, tourism impacts, World heritage status. Full text (file, 827,96 KB) This document has more files! More... |
392. Psychological contract breach and opportunism in the sharing economyBarbara Culiberg, Ibrahim Abosag, Barbara Čater, 2023, original scientific article Keywords: marketing, sharing economy, online shopping, trust, airbnb, providers, psychological contract breach, opportunism, structural equation modelling Full text (file, 953,07 KB) This document has more files! More... |
393. Artificial intelligence (AI) competencies for organizational performancePatrick Mikalef, Najmul Islam, Vinit Parida, Harkamaljit Singh, Najwa Altwaijry, 2023, original scientific article Keywords: marketing, artificial intelligence, company performance, B2B marketing, AI competencies, core competencies theory Full text (file, 802,46 KB) This document has more files! More... |
|
|
|
|
398. Marketing analytics & organizational culture fitAlamir Costa Louro, Jurij Jaklič, Marcelo Moll Brandão, 2023, original scientific article Keywords: organization, corporate culture, marketing, marketing analytics, organizational culture, fit, scale development Full text (file, 545,48 KB) This document has more files! More... |
399. A typology of user misbehaviours in the sharing economy contextMaja Golf-Papež, Barbara Culiberg, 2023, original scientific article Keywords: marketing, sharing economy, consumer behaviours, user misbehaviours, consumer misbehaviours, collaborative consumption, Airbnb, Uber, online archival data Full text (file, 896,80 KB) This document has more files! More... |
400. The effect of greenwashing perception, green word of mouth, and green marketing on h&m purchase intentions in JakartaRasya Natasya, M. M. Ngatno, Bulan Prabawani, 2023, original scientific article Keywords: greenwashing perception, green word of mouth, greeen marketing, purchase intention Full text (file, 1,33 MB) |