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57. The bond between country and brand stereotypesAdamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl, Martin Egger, 2021, original scientific article Keywords: marketing, brands, consumer behaviour, research, country stereotypes, brand stereotypes, stereotype content transfer Full text (file, 771,89 KB) This document has more files! More... |
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