31. The attitudes of Slovenian youth towards commercial bankingIvan Kos, 2018, master's thesis Keywords: marketing, customer relationship, satisfaction, loyalty, research, banking, banking management, youth, Slovenia Full text (outside link) |
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33. Gender dimension of brand personalityMarijana Livk, 2018, master's thesis Keywords: marketing, brands, consumer, personality, sex, satisfaction, loyalty, research, analysis Full text (outside link) |
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35. Attitudes of Slovenian consumers towards environmentally-friendly packagingSamo Virant, 2019, master's thesis Keywords: Slovenia, marketing, market research, consumer, packaging, ecology, environmental protection, research, analysis Full text (outside link) |
36. Adjusting hotel marketing communication to millennialsNina Leščanec, 2019, master's thesis Keywords: tourism, youth, holidays, hotel industry, marketing, business communication, social networks, research, analysis Full text (outside link) |
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40. The effects of the general data protection regulation (GDPR) on digital marketing practice in SloveniaDilara Özbay, 2020, master's thesis Keywords: Slovenia, marketing, electronic marketing, human rights, data protection, GDPR, legislation, research, analysis Full text (outside link) |