1. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
2. An analysis of the water sector in the Federation Bosnia and HerzegovinaElvira Mujkić, 2015, master's thesis Keywords: BIH, vodno gospodarstvo, voda, cena, tarife, struktura, oblikovanje cene, trg, vrednotenje, Bosnia and Herzegovina, water supply, water, price, tariffs, structure, pricing, market, valuation Full text (outside link) |
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