1. The future of global business2011, proceedings Keywords: globalizacija, mednarodno poslovanje, mednarodno trženje, mednarodna trgovina, marketing mix, konkurenčnost, oblikovanje cene, trendi, futurologija, globalization, international business, international marketing, international trade, marketing mix, competitivity, pricing, trends, futurology
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2. Exporters' perceptual psychic distanceClaude Obadia, Irena Vida, Nathalie Prime, 2009, published scientific conference contribution Keywords: mednarodno trženje, management, izvoz, trendi, international marketing, management, exports, trends
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3. EBR 2012 2nd Annual Conference 2012, Ljubljana, November 29-302012, proceedings of professional or unreviewed scientific conference contributions Keywords: ekonomika, mednarodna trgovina, podjetništvo, trženje, makroekonomija, finance, management, economics, international trade, entrepreneurship, marketing, macroeconomics, finance, management
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4. Marketing channelsBert Rosenbloom, 1999, higher education textbook Keywords: trženje, tržne poti, sistemi, poslovno okolje, razvoj, strategija, management, partnerstvo, proizvodi, promocija, logistika, delovna uspešnost, elektronsko poslovanje, mednarodno poslovanje, case study, marketing, marketing channels, systems, business environment, development, marketing strategy, management, partnership, products, promotion, logistics, labour efficiency, electronic commerce, international business, case study
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5. Marketing across culturesJean-Claude Usunier, 2000, higher education textbook Keywords: trženje, mednarodno trženje, globalizacija, kultura, poslovno okolje, poslovno komuniciranje, potrošnik, tržne raziskave, medkulturno delovanje, odnosi z javnostjo, pogajanje, marketing, international marketing, globalization, culture, business environment, business communication, consumer, market research, cross-cultural activities, public relations, bargaining
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6. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
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7. Global marketing managementWarren J. Keegan, Bodo B. Schlegelmilch, 2001, higher education textbook Keywords: trženje, mednarodno trženje, globalizacija, ekonomski vidik, družbeni vidik, kultura, segmentacija, cilj, pozicioniranje proizvoda, mednarodna konkurenca, logistika, poslovno komuniciranje, manageent, trendi, case study, marketing, international marketing, globalization, economic aspect, social aspect, culture, segmentation, goal, positioning, international competition, logistics, business communication, trends, case study
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8. An analysis of decision-making factors of international students in selecting the summer programmeAdrijana Lazić, Mirzad Brkić, 2015, master's thesis Keywords: visoko šolstvo, poslovne šole, Ekonomska fakulteta, izobraževanje, programi, mednarodno sodelovanje, trženje, case study, university education, business schools, Faculty of Economics, training, programmes, international cooperation, marketing, case study
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9. Analysis of young-adults' consumer behaviorZhonghui Ding, 2015, master's thesis Keywords: Slovenija, Hrvatska, Kitajska, kultura, medkulturno delovanje, trženje, vedenje potrošnikov, nakup, odločanje, mladina, mednarodne primerjave, Slovenia, Croatia, China, culture, cross-cultural activities, marketing, consumer behaviour, purchasing, decision making, youth, international comparisons
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