1. Financial Times marketing casebook
Levela Rickard, Kit Jackson, 2000, higher education textbook

Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study
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3. Analysis of young-adults' consumer behavior
Zhonghui Ding, 2015, master's thesis

Keywords: Slovenija, Hrvatska, Kitajska, kultura, medkulturno delovanje, trženje, vedenje potrošnikov, nakup, odločanje, mladina, mednarodne primerjave, Slovenia, Croatia, China, culture, cross-cultural activities, marketing, consumer behaviour, purchasing, decision making, youth, international comparisons
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5. A comparison of marketing practices in social media of Slovenian and Japanese companies
Nobuhiko Haraguchi, Uroš Skulj, 2020, master's thesis

Keywords: Slovenia, Japan, marketing, social networks, media, enterprises, cases, international comparisons
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