1. An analysis of decision-making factors of international students in selecting the summer programmeAdrijana Lazić, Mirzad Brkić, 2015, master's thesis Keywords: visoko šolstvo, poslovne šole, Ekonomska fakulteta, izobraževanje, programi, mednarodno sodelovanje, trženje, case study, university education, business schools, Faculty of Economics, training, programmes, international cooperation, marketing, case study Full text (outside link) |
2. Analysis of young-adults' consumer behaviorZhonghui Ding, 2015, master's thesis Keywords: Slovenija, Hrvatska, Kitajska, kultura, medkulturno delovanje, trženje, vedenje potrošnikov, nakup, odločanje, mladina, mednarodne primerjave, Slovenia, Croatia, China, culture, cross-cultural activities, marketing, consumer behaviour, purchasing, decision making, youth, international comparisons Full text (outside link) |
3. Conceptualizing consumer resistance in global consumer cultureAgnieszka Małecka, Gregor Pfajfar, 2025, review article Keywords: international trade, globalization, marketing, literature review, consumer resistance, global consumer culture, anticonsumption, market shaping behavior, consumer dispositions, glocalization, cultural resistance, consumer culture theory, boycotts, international marketing, systematic literature review, ADO framework Full text (file, 1008,95 KB) This document has more files! More... |
4. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, master's thesis Keywords: Slovenia, Japan, marketing, electronic marketing, business communication, social networks, industries, cases, case study, international comparisons Full text (outside link) |
5. A comparison of marketing practices in social media of Slovenian and Japanese companiesNobuhiko Haraguchi, Uroš Skulj, 2020, master's thesis Keywords: Slovenia, Japan, marketing, social networks, media, enterprises, cases, international comparisons Full text (outside link) |
6. International comparisons and intra-national heterogeneity of young-adult consumer characteristics in ChinaZhonghui Ding, 2022, doctoral dissertation Keywords: marketing, consumer, youth, generation gap, decision making, ethnocentrism, cross-cultural activities, regions, international comparisons, China Full text (outside link) |
7. The development of global public goods researchNina Ponikvar, Alan Velić, Katja Zajc Kejžar, 2023, review article Keywords: international trade, globalization, international marketing, consumer's protection, global public goods, global governance, international institutions, health, environment, security Full text (file, 352,63 KB) This document has more files! More... |
8. Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilitiesGregor Pfajfar, Maciej Mitręga, Aviv Shoham, 2024, review article Keywords: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, international marketing, systematic literature review Full text (file, 1,37 MB) This document has more files! More... |
9. International dynamic marketing capabilitiesGregor Pfajfar, Maciej Mitręga, Aviv Shoham, 2024, review article Keywords: international trade, marketing, literature review, international dynamic marketing capabilities, international marketing capabilities, dynamic capabilities, agile international marketing capability, international marketing resilience capability, ambidextrous innovation capability, digital international marketing capability Full text (file, 616,35 KB) This document has more files! More... |
10. Customer prioritizationMaria Gracner, John William Cadogan, Gregor Pfajfar, 2025, original scientific article Keywords: customer prioritization, customer value management, relationship marketing, international marketing, headquarters–subsidiary relationships, profitability Full text (file, 361,88 KB) This document has more files! More... |