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352. Internal brand communication for transforming employees into brand championsMaja Konečnik Ruzzier, Katja Terglav, Robert Kaše, 2021, original scientific article Keywords: enterprise, marketing, personell, brands, internal branding, internal brand communication, employee-brand fit, employee brand knowledge, affective brand commitment Full text (file, 287,26 KB) This document has more files! More... |
353. Value of corporate social responsibility for multiple stakeholders and social impact - relationship marketing perspectiveGregor Pfajfar, Aviv Shoham, Agnieszka Małecka, Maja Zalaznik, 2022, original scientific article Keywords: enterprises, marketing, stakeholders, CSR, relationship marketing, relationship quality, commitment, social impact, stakeholder theory Full text (file, 925,74 KB) This document has more files! More... |
354. Consumersʼ and farmersʼ perceptions in Europe regarding the use of composted bedding material from cattleMarija Klopčič, Karmen Erjavec, Megan Waldrop, Jutta Roosen, Petra Engel, Paul Galama, Abele Kuipers, 2021, original scientific article Keywords: composting material, cattle housing, alternative use, produce, circular economy, marketing, farmer and consumer, perceptions Full text (file, 13,28 MB) This document has more files! More... |
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356. Segmentation of collaborative consumption consumersAgnieszka Małecka, Maciej Mitręga, Gregor Pfajfar, 2022, original scientific article Keywords: marketing, consumption, consumer behaviour, cluster analysis, collaborative consumption, eco-consciousness, prosumption, segmentation, social identity theory, subjective norms Full text (file, 1,48 MB) This document has more files! More... |
357. The nation as an imagined commodityMaruša Pušnik, Dejan Jontes, 2022, original scientific article Keywords: commodification, ethnocentrism, First Lady, ideology, Melania Trump, nationalism, nation as commodity, nation branding, patriotism, Slovenia, branding, marketing, mass media Full text (file, 202,80 KB) This document has more files! More... |
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360. Development of marketing strategy for a new premium skincare brand in SloveniaMaša Korošec, 2021, master's thesis Keywords: marketing, cosmetics, marketing strategy, products, decision making, consumer behaviour, positioning, research, analysis Full text (outside link) |