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2. Data mining guided process for churn in grocery retailGermán Augusto Díaz Méndez, 2021, master's thesis Keywords: informatics, information technology, business process, marketing, customer relationship, retail trade, models, research, analysis Full text (outside link) |
3. Marketing communications and distribution of the beverage PašaretaIzabel Može, 2015, master's thesis Keywords: marketing, non-alcoholic beverages, new products, consumer behaviour, business communication, advertising, media, direktna prodaja, customer relationship Full text (outside link) |
4. Dyadic perspective on marketing accountability and customer perceived value in business relationshipsMaja Arslanagić-Kalajdžić, 2015, doctoral dissertation Keywords: marketing, responsibility, value, consumer, enterprises, customer relationship, economic relations, research, models, analysis Full text (outside link) |
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7. The attitudes of Slovenian youth towards commercial bankingIvan Kos, 2018, master's thesis Keywords: marketing, customer relationship, satisfaction, loyalty, research, banking, banking management, youth, Slovenia Full text (outside link) |
8. A comparison of the efficiency of modern machine learning methods for predictive modelling of customer lifetime valueDavor Hafnar, 2020, master's thesis Keywords: informatics, information technology, information systems, customer relationship, consumer, products, measurements, models, satisfaction, economic forecasting Full text (outside link) |
9. Customer experience management in banking industry in KosovoUrata Huruglica, Erik Roka, 2020, master's thesis Keywords: Kosovo, banking, corporate culture, customer relationship, satisfaction, loyalty, research, analysis Full text (outside link) |
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