1. Financial Times marketing casebookLevela Rickard, Kit Jackson, 2000, higher education textbook Keywords: potrošnik, psihologija potrošnika, nakup, poraba, komuniciranje, trženje, tržna analiza, segmentacija, tržne raziskave, tržna struktura, strateško planiranje, oglaševanje, ekonomska propaganda, prodaja, pospeševanje prodaje, osebna prodaja, direktno trženje, mednarodno poslovanje, mednarodno trženje, internet, računalniške mreže, tržni mehanizem, učbeniki, primeri, case study, consumerism, customer, consumer psychology, communication, market analysis, segmentation, marketing research, market structure, marketing, strategic planning, advertising, sale, sales promotion, personal selling, direct marketing, international business, international marketing, internet, computer networks, international business operation, market mechanism, textbooks, cases, case study Full text (outside link) |
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3. The effect of eco packaging on consumer buying behaviourSimona Stojanova, 2019, master's thesis Keywords: Slovenia, consumerism, marketing, environmental protection, packaging, recycling, social responsibility, consumer behaviour, research, analysis Full text (outside link) |
4. Attitudes of Slovenian consumers towards green cosmeticsEma Perhavec, 2020, master's thesis Keywords: marketing, consumerism, consumer behaviour, purchasing, decision making, cosmetics, ecology, research, analysis Full text (outside link) |
5. Transition towards sustainabilityJana Hojnik, Mitja Ruzzier, Maja Konečnik Ruzzier, 2019, original scientific article Keywords: ecology, marketing, consumer behaviour, literature review, environmental concern, consumer’s familiarity with eco-products, consumer’s consciousness of eco-products, consumer’s perceived sense of environmental responsibility, purchase intention, green consumerism Full text (file, 781,22 KB) This document has more files! More... |
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